Conversion optimization is a weapon difficult to master. We gathered below a series of strategies that can help you with increasing conversion rates for optimal results.

How to Increase Email Signups With Homepage Redesign

Gathering email addresses from the many people visiting your website every day is not an easy task at all. In the post below, internet entrepreneur Noah Kagan shares the tactics he used for his personal website. At the beginning of 2014, he set a goal to reach 50,000 email subscribers for OkDork.com, his personal blog about marketing. Guess what happened…

View article: How My Blog Homepage Redesign Increased Email Signups by 300%

Some Top-of-the-Line Conversion Optimization Strategies

OK, this is a long one, but it is really worth the read. Very much related to the above topic, this article is a long list — with insightful explanations — of strategies for conversion optimization. Among the many things discussed, you will learn a lot about:

• On-page conversion rate optimization
• How to simplify signup forms
• Email Marketing
• Facebook Advertising
• Search Engine Advertising (AdWords)
• Social Sharing (Like/Twitter buttons)
• SEO (Search Engine Optimization)

Of course, as the author of the post indicates, it is not advisable to test and apply all the strategies, but surely you will find something that perfectly fits your business needs.

View article: What are some top strategies for conversion optimization?

An Insightful SlideShare Report on Conversion Optimization

This slideshow report — created by Dan McGaw (KISSmetrics) and Oli Garnder (Unbounce) — will go through the general principles you should be following to optimize your marketing efforts. The slideshow will show you seven principles that are the key to convert more: The so-called principles of conversion-centered design (CCD).

View article: The 7 Principles of Conversion Centered Design [SlideShare]

How to Create Sales Pages That Apply to Today’s Market

A very powerful sales page is the one that shows your potential customers the benefit they will gain when buying your product. However, without a solid proof that the benefit is real, the page will not work exactly as one would expect. Today’s consumers are not merely looking for more benefits: They are looking for credibility, too. See below how you can build an effective sales page that converts.

View article: Add This Persuasive Power Tool to Your Sales Pages

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