We will discover today: 1) how a real-time web-monitoring provider boosted revenues per account by changing its pricing page, 2) how to master web analytics from your site to achieve higher returns in e-commerce, 3) a very interesting case study on how to create your own marketing funnel, and 4) a series of word-of-mouth tactics you should know about if you want to get more customers, revenue, and growth.
Business Quote of the Day: To Inspire You!
If you need scale in order to create value, it’s hard to get scale, because there’s little incentive for the first people to use the product.
JOSHUA SCHACHTER
FOUNDER, DELICIOUS
Top Customer-Acquisition Articles From the Web
How 3 Little Changes Increased Average Revenue Per Account (ARPA) by 296%
The team at Mention.net — a real-time media-monitoring application — realized that the company’s pricing page was not converting as well as expected. They ran a few experiments, looked at web visitors’ behaviors, and interviewed customers. After all that, they simply changed three things on the pricing page, and the Average Revenue Per Account started to go up … learn more by clicking above.
3 Ways to Use Analytics to Increase Your E-commerce Conversion Rates
Web analytics are a great source of knowledge for those working in e-commerce. However, roughly 80 percent of marketers do not use their analytics in a proper way yet. Learn how to dig deeper into your stats, and exploit the data to create a better experience for your customers and website visitors.
Marketing Funnel Case Study: Content, Conversation, and Conversion
An in-depth, thorough case study on how to create a marketing funnel on your own. You’ll learn how to: Create goals, run an advertisement, create a converting landing page, and more. Moreover, the author also shares the mistakes he made during the process, so that you can avoid them.
4 Word Of Mouth Tactics Every Retailer Should Know [SlideShare]
After months of building and tweaking what you consider the best product of all, you are about to launch it. Now, however, you need customers, revenue, and growth. Here are the four most important steps to get what you need as quickly as possible (kind of…).