Today you will learn: 1) how three months of A/B testing with Facebook Ads allowed a company to reduce lead-generation costs by 66%, 2) a series of not-too-known ways to increase sales if you run an e-commerce website, 3) how to build landing pages that let web visitors “tick,” and 4) some advice on how to make your brand more human and emotional.

Business Quote of the Day: To Inspire You!

“I learned to always take on things I’d never done before. Growth and comfort do not coexist.”

VIRGINIA ROMETTY
CEO, IBM

Top Customer-Acquisition Articles From the Web

Lower your Facebook Ads cost and triple your ROI with these 6 A/B tests

A very interesting, very well done article examining 3 months of A/B testing with Facebook Ads. Through constant testing and careful analysis, this team was able to reduce lead-acquisition cost by 66%, but always chasing the same targets, the same countries, and promoting the same product.

How To Improve E-Commerce Conversion & Profits Easily

If you work in e-commerce, the one thing you want is to increase revenue. However, many people just focus on increase traffic, and backlinks, and leave aside many other elements for success. This great article will show you what to focus on if you want to take your web-based shop to the next level.

5 Questions to Help You Create Customer-Centric Landing Pages

Knowing how to build a landing page (LP) is a big “plus” if you want to be successful online. It is imperative to know your target customers, but also find out what make them tick, so that the LP actually converts. Find here a few tips to achieve this not-so-easy task.

4 Ways to Build Trust and Humanize Your Brand

Although this article may not contain ninja-like, explosive growth strategies, it’s a great reminder of how we should all behave when dealing with customers, and building a long-lasting company. Learn how to: Build an emotional connection, listen and respond with action, put the relationship ahead of conversations, plus more.