20 E-Commerce Email-List Hacks; Optimize Mobile Pages to Drive Phone Leads; Customer Retention/Acquisition Tactics

You are about to discover: 1) a series of clever email-marketing techniques specifically designed to work best with e-commerce websites, 2) a comprehensive guide on why and how to optimize mobile pages to attract so-called phone leads, 3) why every marketer should think more seriously about retaining customers rather than just attract new ones, 4) how companies such as Twitter, Foursquare, Airbnb, and others achieved incredible growth through the years.

Business Quote of the Day: To Inspire You!

Arianna Huffington.

We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.


Top Customer-Acquisition Articles From the Web

20 Effective Email List Growth Tactics for E-Commerce — Email marketing is the one biggest driver for customer retention. This channel should not be disregarded by those who have an e-commerce store; those who focus on increase growth and revenue. This article will show you some cutting-edge email-acquisition techniques specifically thought for e-commerce purposes.

How To Optimize Mobile Pages To Drive Phone Leads — E-commerce has been growing at a phenomenal rate in the last few years, but online shoppers still appreciate the possibility to connect to someone over the phone. “…70% of mobile searchers reporting they click to call directly from the search results to connect with a business,” Google AdWords’ team indicates. Find above an extremely well-done study on how to optimize mobile pages to help visitors to call you.

5 Post-Conversion Strategies to Increase Customer Lifetime Value — This interesting blog post will show you how the majority of marketers have the wrong habit to focus too much on acquiring new customers, instead of concentrating on retaining existing ones. Retention is usually associated with customer support, but that may not be totally true.

How 8 (More) Successful Companies Fought For Their First Customers: ASOS, Uber, Yelp and More — Customer acquisition is a tough business, but one way to make it less painful is perhaps doing your research, and see what other companies did in the past to grow to where they are now. Click above and learn how Twitter, Foursquare, Uber, Airbnb, Yelp, and others have achieved incredible growth through the years.