We will learn today: 1) A series of tips on how to grow your email list with so-called popovers, 2) a series of techniques to minimize the shopping cart conversion barriers, 3) the five times when you should think about A/B testing to increase traffic, usability, and conversion rate, and 4) a great piece of content outlining some very effective ways to increase email signups on your website.

Business Quote of the Day: To Inspire You!

When you have to prove the value of your ideas by persuading other people to pay for them, it clears out an awful lot of woolly thinking.

TIM O’REILLY
FOUNDER, O’REILLY MEDIA

Top Customer-Acquisition Articles From the Web

6 top tips on how to grow your subscriber list using pop-ups and lightboxes – Among the many ways to collect email subscribers, we have pop-ups and popovers. Do they really work? This article focuses specifically on popovers, and the tips (and examples) to implement to achieve the best results.

How To Pre-empt Customers’ Objections In Your eCommerce Checkout Funnel – “The goal of a successful eCommerce checkout funnel is to guide shoppers towards making a purchase as quickly as possible,” the author if this post says. This great article mainly focuses on shopping cart conversion barriers for your customers that you should identify and improve.

The 5 Times When You Absolutely Must do A/B Testing – A/B testing is not for all, but when you do it properly, it can lead to increase in conversions, traffic, and usability (for your users). When should you do A/B testing? The article we include here aims to answer this question.

Everything You Need To Know About Building Your Email List (And More) – In this interesting piece of content you’ll learn some effective strategies to help you building and activating a large email list.