Huge Update – New Design, Extensions, International Data, API & More

We released a huge update to Follow!  Here are the details!


Our application has been rebuilt on top of a brand new API.    Anything you can do in the application, you’ll also be able to do with the API.    You won’t be able to access the data owned by our partners, however, everything we own, you’ll have full access to. The API will be available to developers later this month.


Follow has a new flat theme.  It’s simple & bold.   It’s also fully responsive. The experience is now the same for both our extensions and web app. This will make it more intuitive when switching back and forth between the experiences.

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Our new design is more helpful than ever.  We’ve included a ton of new tooltips.  Don’t know what something means?  Hover your mouse over any question mark icon and read about what the data means.

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We added a new usage widget.  You’ll find it in the bottom-left corner of our sidebar.  This widget tells you important information about your account usage and limits.  Want to increase your limits? Sign up for a paid account!

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You’ve asked for it!  You can now filter the advertising data by country.  Interested in seeing how a website is advertising in Brazil, Canada or some other country? Not a problem! You can now do that in seconds.  Click on the country selector button (shown below). This button is available for the SEO, SEM & Display Advertising overview sections.  Our data partners are amazing, and we’ve worked with them to provide you with this data.  Over 20+ countries are now supported!

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We are also releasing new extensions for Chrome, Firefox and finally, a real Safari extension!   Our existing extensions are already the best in their class, but we wanted to make them even better.  The new extensions we are releasing will be our best extensions yet.

They are completely native, which means the experience will feel smooth, clean & fast.  Our previous extensions simply loaded up iframes of our website. That wasn’t ideal, because it requires more time for it to load up both our website and the data on every load.  A native extension, means it won’t have to wait for our website to load any more, it’ll simply use our new APIs and pull the data right away.  It’ll be much quicker.

You’re going to love our new extensions.  We’ll be releasing at least one of these new extensions this week and the rest, shortly thereafter.


It’s an exciting month for us.  We’ve been working on this update for over a year.  We’re a small self-funded team that works remotely around the world.  We’re focused on building the best possible products we can, and we can’t wait to share them with you.

If you’re a developer, contact us about our API.  We’ll be releasing our API documentation publicly this month. However, if you contact us, we’ll get you setup sooner!

Check out the new & improved Follow today!


On behalf of Wes, Waldek, Davide & the entire Follow team.