Discover today: 1) how to lift the click through rate for your email-marketing messages with the inverted pyramid, 2) the how-to guide on how to use Pinterest for e-commerce, 3) five ways you can use Facebook contests to grow your email list, and 4) the six CRO (Conversion Rate Optimization) attitudes to develop to take your website to a new level.

Business Quote of the Day: To Inspire You!

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Top Customer-Acquisition Articles From the Web

The Inverted Pyramid Method: How to Create Focused Emails That Really Convert – Learn here how to use the inverted pyramid in your email-marketing messages. The pyramid focuses on grabbing attention first, building anticipation, and then proposing a CTA (Call To Action), so that the email recipient does what you wanted to.

The Definitive Guide To Pinterest For E-Commerce – According to this article, each pin generates $0.78 in sales on average, and Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value. Click above to discover this interesting how-to guide for winning on Pinterest.

5 Ways to Grow Your Email List With Facebook Contests – Facebook contests and giveaways are an excellent method to capture email leads. In this blog post, you’ll find five ways to grow your email list through Facebook contests: 1) offer multiple prizes, 2) cater to your niche, 3) support your community, 4) offer an exclusive opportunity, and 5) make it an ongoing event.

6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months – If you are in the CRO (Conversion Rate Optimization) field, you will find this article quite helpful. Learn here the habits you need to develop to help you take your website to a new level in 2015.