Let’s dive into: 1) Email marketing expert Heather Morgan — from Salesfolk — dedicates her latest post to analyzing Zenefits’ cold emails, and gives tips to improve their cold email campaigns, 2) Tips on conversion rate optimization from some great Quora threads, 3) A step-by-step guide on how to generate leads with your content, and 4) A list of awesomely kick-ass women doing amazing things in the CRO (conversion rate optimization) space.
Business Quote of the Day: To Inspire You!
[Tweet “We must move from numbers keeping score to numbers driving actions – DAVID WALMSLEY”]
Top Customer-Acquisition Articles From the Web
Why Zenefits’ Cold Emails Lose Their Prospects – Even awesome companies like Zenefits (online HR software company) can improve their cold email copy. Email marketing expert Heather Morgan — from Salesfolk — dedicates her latest post to analyzing Zenefits’ cold emails, and gives tips to improve their cold email campaigns.
THE WISDOM OF QUORA: ANALYZING THOUSANDS OF MARKETING OPTIMIZATION QUESTIONS [INFOGRAPHIC] – Quora is the world’s largest and most popular question and answer site. It is a gold mine of data. After crawling, reading and analyzing thousands of questions relating to marketing optimization topics, the team at Dynamic Yield gathered the top questions and answers based on a weighted interest score — combining views, answers, and upvotes. There is a lot to learn on optimization from this infographic.
A Step-by-Step Guide to Generating Leads With Your Content Marketing – Is your content getting the attention (and conversions) it deserves? As a content marketer, you pour your heart and soul into creating awesome content. Sometimes, the posts you worked on the hardest don’t get much attention. And even posts that get traffic just don’t convert. Discover here how to generate leads with your content.
THE CLICK CHICKS – THE 6 WOMEN YOU MUST FOLLOW IF YOU WANT YOUR WEBSITE TO CONVERT BETTER – These are some awesomely kick-ass women doing amazing things in the CRO (conversion rate optimization) space. If you have a lead gen or ecommerce website, or if you are interested in CRO for any other reason, you MUST follow these women. You’ll be blown away by what you learn.