Explore below: 1) 5 advanced strategies you can use to boost your Google AdWords campaigns, 2) 7 tips on how to do competitive intelligence analysis, 3) Some more tools and techniques for doing better competitive intelligence analysis, and 4) The importance of creating buyer personas to increase sales of your business.
Business Quote of the Day: To Inspire You!
Quality, relevant content can’t be spotted by an algorithm. You can’t subscrbe to it. You need people — actual human beigns — to create or curate it.
KRISTINA HALVORSON
CEO AND FOUNDER, BRAIN TRAFFIC
Top Customer-Acquisition Articles From the Web
5 Advanced AdWords Strategies You Can Implement Today – As Google AdWords gets increasingly competitive, search marketers have to sniff around for treasure. Sometimes that treasure comes in the form of advanced switches and dials found deep within the AdWords interface – the little PPC campaign tweaks that make your ads more relevant and keep you ahead of the competition. Find here some tips and tricks to get you started.
7 COMPETITIVE ANALYSIS TIPS FOR MARKETERS – Keeping an eye on your competition is necessary for every business that is serious about their online presence. You need to know when and where your business’ competitors are getting mentioned, what they are posting on their social networks, the content they are creating on their website and so much more. You want to do what they are doing right, but only better. These tools can help with that.
Why you should spy on your online competitors – Knowing your competitors is crucial to your business. One of the biggest mistakes a company can make is denying that competitors exist in their own market. In a world of high speed everything, missing just one post or one trend can give your opponent a leading edge. Learn more on the topic in this excellent post.
Why Your Buyer Persona Is Holding You Back From Explosive Growth – Creating a buyer persona allows marketers to create messaging that resonates. But without the right information you’ll create inaccurate buyer personas and messaging that flops. This post explains the changing demographics of online buyers and why your B2B marketing persona needs updating.