We released a huge update to Follow!  Here are the details!

AN API FOR DEVELOPERS (COMING THIS MONTH): 

Our application has been rebuilt on top of a brand new API.    Anything you can do in the application, you’ll also be able to do with the API.    You won’t be able to access the data owned by our partners, however, everything we own, you’ll have full access to. The API will be available to developers later this month.

A BRAND NEW DESIGN:

Follow has a new flat theme.  It’s simple & bold.   It’s also fully responsive. The experience is now the same for both our extensions and web app. This will make it more intuitive when switching back and forth between the experiences.

Our new design is more helpful than ever.  We’ve included a ton of new tooltips.  Don’t know what something means?  Hover your mouse over any question mark icon and read about what the data means.

We added a new usage widget.  You’ll find it in the bottom-left corner of our sidebar.  This widget tells you important information about your account usage and limits.  Want to increase your limits? Sign up for a paid account!

INTERNATIONAL ADVERTISING DATA:

You’ve asked for it!  You can now filter the advertising data by country.  Interested in seeing how a website is advertising in Brazil, Canada or some other country? Not a problem! You can now do that in seconds.  Click on the country selector button (shown below). This button is available for the SEO, SEM & Display Advertising overview sections.  Our data partners are amazing, and we’ve worked with them to provide you with this data.  Over 20+ countries are now supported!

3 NEW EXTENSIONS (COMING THIS MONTH):

We are also releasing new extensions for Chrome, Firefox and finally, a real Safari extension!   Our existing extensions are already the best in their class, but we wanted to make them even better.  The new extensions we are releasing will be our best extensions yet.

They are completely native, which means the experience will feel smooth, clean & fast.  Our previous extensions simply loaded up iframes of our website. That wasn’t ideal, because it requires more time for it to load up both our website and the data on every load.  A native extension, means it won’t have to wait for our website to load any more, it’ll simply use our new APIs and pull the data right away.  It’ll be much quicker.

You’re going to love our new extensions.  We’ll be releasing at least one of these new extensions this week and the rest, shortly thereafter.

It’s an exciting month for us.  We’ve been working on this update for over a year.  We’re a small self-funded team that works remotely around the world.  We’re focused on building the best possible products we can, and we can’t wait to share them with you.

If you’re a developer, contact us about our API.  We’ll be releasing our API documentation publicly this month. However, if you contact us, we’ll get you setup sooner!

Check out the new & improved Follow today!

Enjoy!

On behalf of Wes, Waldek, Davide & the entire Follow team.

We are excited to announce our newest integration with SEMrush. They provide both competitive SEM & SEO data on websites. In Follow you will see several new SEMrush reports under our SEO, SEM, Display & Competitors overview tabs.

As with all of our 3rd party integrations, we only show some of their high-level top datasets.  If you want all of their data, you’ll need to sign up with them directly.  You can sign up for SEMrush by visiting their website.

Why are we adding another SEM, SEO & Display data integration partner when we have two already?  Every company providing competitive advertising data tries their best to get the most accurate data possible.  But because no one gets it directly from the ad networks, no one has 100% accurate data.  No vendor can tell you exactly how much a website is spending to advertise online, or show you with 100% accuracy every ad they are currently running online.  They don’t have to be 100% accurate though.  They just have to give you a good enough understanding of a competitor’s campaign to make use of it.

We show you data from multiple different partners because each of them offer a different view of how your competitors are advertising.   We believe you’ll get a better view of your competitor’s marketing campaigns when viewing their information from several sources.   This also gives you a chance to preview all of their data before you decide to sign up for any of them.

We hope you’ll enjoy our newest integration partner, SEMrush.  We’re excited to join them with the rest of our other great data partners.  Without further ado, here’s what our new integration with SEMrush has to offer! Search Engine Optimization:

• Google Keywords By Country
  • See how many keywords are ranked in Google’s organic search listings, by country. 
• Monthly Google US Estimates
  • See the estimated number of monthly US visitors a website receives from Google’s organic search.  Also see how much it would cost to acquire those visitors using the same keywords through Google Adwords.  This is sometimes referred to as “SEO Value”.  (We only have US data for now, we’ll add more in the future.)
• Top Google US Keywords
  • See the top keywords sending US visitors traffic from Google’s organic search listings.  (We only have US data for now, we’ll add more in the future.)

Search Engine Marketing:

• Google Keywords By Country
  • Number of paid keywords being used in a website’s SEM campaigns, by country
• Monthly Google US Estimates
  • See the estimated spend and the number of monthly US visitors a website receives from their Google SEM campaigns. You can also see how many ad creatives they are using to advertise on through the Google AdSense Content Network. (We only have US data for now, we’ll add more in the future.)
• Top Google US Keywords
  • See the top keywords sending US visitors traffic from a website’s Google Adwords campaigns.  (We only have US data for now, we’ll add more in the future.)

Display Advertising:

• Top Google Text Ads
  • See a website’s top text ads running on the Google Adsense Content Network.

Competitors:

• Top Google US SEM Competitors
  • See a website’s top paid search competitors in the US on Google Adwords.
• Top Google US SEO Competitors
  • See a website’s top organic search competitors in the US on Google’s organic listings.

Want more data from SEMrush?  Sign up for SEMrush.  

We’ve been getting questions about our referral program. We created a page that contains information about how everything works here http://follow.net/referrals.

We’ve made some huge speed improvements to Follow. There are to many improvements to list here. Our service should load up to 30-40%+ faster for people around the world. If you had issues with Follow being slow before, try it again and you’ll be amazed at how much faster everything is.

You can login to follow by going here: https://app.follow.net/