Ok. So we realized that our standards are high and we’re not going to settle for just any insights. We want meaningful insights in order to maximize our results and create the best digital campaign possible. And we’re going to do this by utilizing the best marketing intelligence tools in the market. However, we’re not going to just utilize them — we are going to exhaust them of their resources and gain everything we can from them.
Category Archives: Competitive Intelligence Analysis
The Integration of Marketing Intelligence Tools: Part 1
In today’s world, information and data is more readily available than ever before. The problem with all of this information, or big data, is that it is meaningless unless you have a way of discerning it in a practical manner. This becomes especially tricky when this abundance of data creates expectations for data driven ROI (Return On Investment).
How to Get Your Team on Follow to Spy Your Competitors
Follow is a great web-based tool for individuals, but also for teams and organizations. With our platform, we make it possible for anyone to add team members to specific portfolios of websites. Today we take a look at how to do that, and how that can be a useful feature if you use Follow to monitor your online competitors along with other work colleagues.
10 Tactics to Get Free Google Traffic; 13 Email-Marketing Tools; How to Get Your First 1K Blog Readers; E-Commerce Design Tips
Learn today: 1) How to get Google to help you drive more free traffic to your site with 10 super clever search engine marketing tactics, 2) a number of email-marketing tools to boost email signups and conversion, 3) how to get your first 1,000 blog readers with a greatly crafted infographic by an analytics expert, and 4) 7 e-commerce design tips to make your website a better converting machine.
We Analyzed 8 Banner Ads of 8 Great Brands Using Follow, That’s What We Learned
Not all startups and small entrepreneurs have enough money to be spent on advertising these days. However, those who do have reasonable funds to invest should carefully think about what to write on their banner ads, to make sure that the ads achieve high CTR (Click Through Rate), and from people who genuinely are interested in discovering more. Follow can help you do that.
See What Your Competitors Are Up To: An Introduction to Follow
At Follow we make it easy to monitor everything your competitors do online. We focus on providing our customers with all the data that we think they need in order to analyze other websites. However, without knowing how to interpret that data, even Follow is not that helpful. Let’s dive into some more details on how Follow can help you with competitive intelligence analysis.