Category Archives: Uncategorized

Now you can see all of the Display Advertising Data!

We’ve made a huge improvement to our display advertising data.

In the past, you could only get a few of the top display banner ads, text ads, placements and ad networks.

Today, you can now get all of the data!

You are no longer limited to just the top results, you can now get all of the data.


We’ve partnered up with Adbeat to offer you access to all of this display advertising data, without any limits! If an advertiser has over 200 display banner ads, you can see them all! The same goes for text ads, placements, ad networks and we have also added new video ads.

If you want to start or improve your display advertising campaigns, you are going to love our new upgrade!

Imagine how much quicker you will be able to create or scale your existing campaigns when you have access to all of your competitors display data?

Stop wasting money on testing budget.

Spend money on what works.

Our data will help you understand what works, so you can start making more money on your display advertising campaigns today!

Why spend hundreds or thousands of dollars on a testing budget, when you can spend a fraction of that by upgrading to Follow and getting the placements and ads that already work? 

Use what works. Follow with Adbeat will show you what works. Here’s what you’ll get access to.

Top Video Ads:

This is a completely new report for you, one we have never had before, Top Video Ads!

See how your competitors are acquiring customers using video ads.

Here’s an example of some of’s top video ads.

Top Video Ads

Click on a video ad, and see the whole video!

Play a Video Ad

Top Banner Ads for Desktop:

See every banner ad your competitor uses.

See in the image below. For every display advertising report by Adbeat, we will show you the total number of rows that are available to be downloaded. In the example below, has over 1,799+ banner ads. You can now retrieve them all when you upgrade your Follow account!

Top Banner Ads

See the “Retrieve 50 more rows” button? Click that button, and 50 more ads will show. You can load as many as you want to see!

Top Banner Ads for Mobile

Mobile is huge. It’s accounting for more and more traffic every day. Soon, most people won’t be using laptops or desktops. Consumers, who just consume content, enjoy using mobile devices better.  See what ads your competitors use when targeting mobile users.

These days, it’s not surprising if over 70% of your traffic comes from mobile. If you aren’t optimizing for mobile, you are losing money to someone who is — like your competitor. See what they are doing with this new report.

Top Banner Ads for Mobile

Top Text Ads:

See all of the text creatives your competitors are using. Across Google Content Network and many other ad networks.

Top Text Ads

Top Placements:

Probably one of the most important reports. See the exact sites your competitors are advertising on to acquire customers. Why wouldn’t you want to advertise on almost every one of them if they are working well for your competitors?

Top Placements

Top Ad Networks:

See every display advertising network they are using.

Top Ad Networks

So here’s how to get it! We have a special, limited-time offer for you today.

When you upgrade your account to our $97/month plan, you’ll get access to all of this.

But for a limited time only, you can save a lot of money. Save $20/month when you use the coupon code “DISPLAY4ME”. Offer expires Sep 15, 2016!

For a limited time only, you can get access to all of this for $77/month. This deal will end shortly, so get it soon!

Using Follow to get this display advertising data is by-far, the cheapest way to get this data. Compare yourself, our pricing to any other service out there and you will see for yourself, we have the best deal out there if you want this data.

So take advantage of this deal while you can. The price will go back to it’s normal cost of $97/month after September 15th, 2016.  If you are doing any display advertising, or are considering it, now is the best time sign up and get your discount.

Sign up and get this deal by clicking this link, and using the coupon code “DISPLAY4ME” when you sign up.

If you have any questions, reply back to this email. Our team is here to answer any questions you have about this service.

New Top Referral Keywords Feature

Want to know which keywords refer the most visitors to your competitors?

Now you can with our new top referral keywords report, powered by Compete. This new report will show you any website’s top 100 referring keywords. This report will tell you the following information for each keyword:

  • Search Referral Share
  • Paid vs. Organic Share
  • Average Time Index
  • Total Time Index

For definitions on each of these terms, visit our help documentation.

Why is this information helpful?

It’s useful to understand which keywords are referring the most visitors to your competitors. You are likely to find that there are a few keywords delivering most of the traffic to your competitors. If you’re not trying to rank organically for or advertising on those keywords, you might want to start.

Here’s an example report for, a people search website:

Screen Shot 2015-09-14 at 16.19.15

In the example report above, you can see that receives 2.23% of their traffic from the keyword “reverse phone lookup” and another 0.96% from “phone number lookup”. While those percentages may seem small, according to Compete, their website receives over 6 million visitors a month.  So from just these two keywords, they receive around 180,000 unique visitors month from them.  I should mention that these are exact match keywords, this does not include the long tail, typos or other variations of the same keyword.

You can also see that for both keywords, they’re getting traffic from both paid and organic search.  They get 38% of their traffic on the keyword “reverse phone lookup” from paid search and 62% of it from organic search.

If you were competing with them in the people search business, trying to organically rank for and advertising on those keywords them might be a very wise idea.

What keywords are referring the most visitors to your competitors? 

Find out today!  Our top referral keywords data is now available to all of our paid users.  Not a paid user yet? Upgrade to Follow Pro today!

The API is now avaliable

Today we’re releasing the API to the public. has been made possible by working with other great companies who’ve provided us with data in addition to gathering our own.  We also want to help contribute to making the advertising world more effective, so today we’re releasing our APIs to allow other developers to utilize our data.

The API documentation can be found at  Everything we have at Follow will be available through the API except for data provided by our partners.  Our API is currently a paid service & is accessible to anyone on our $99/month plan. Please visit our pricing page for more details.

If you’re interested in working out a deal with us, please reach out to us.  We’re flexible with our pricing and API terms of service depending on your needs.   Our current terms of service is generic, but we’re happy to adjust it based on your needs.  So contact us if you’re interested in our API but concerned about our pricing of terms of use, we’re very open to creating new partnerships with you & we’re happy to come up with a unique deal for you.


Huge Update – New Design, Extensions, International Data, API & More

We released a huge update to Follow!  Here are the details!


Our application has been rebuilt on top of a brand new API.    Anything you can do in the application, you’ll also be able to do with the API.    You won’t be able to access the data owned by our partners, however, everything we own, you’ll have full access to. The API will be available to developers later this month.


Follow has a new flat theme.  It’s simple & bold.   It’s also fully responsive. The experience is now the same for both our extensions and web app. This will make it more intuitive when switching back and forth between the experiences.

Screenshot 2014-12-15 23.14.24

Our new design is more helpful than ever.  We’ve included a ton of new tooltips.  Don’t know what something means?  Hover your mouse over any question mark icon and read about what the data means.

Screenshot 2014-12-15 23.15.41

We added a new usage widget.  You’ll find it in the bottom-left corner of our sidebar.  This widget tells you important information about your account usage and limits.  Want to increase your limits? Sign up for a paid account!

Screenshot 2014-12-16 00.21.52


You’ve asked for it!  You can now filter the advertising data by country.  Interested in seeing how a website is advertising in Brazil, Canada or some other country? Not a problem! You can now do that in seconds.  Click on the country selector button (shown below). This button is available for the SEO, SEM & Display Advertising overview sections.  Our data partners are amazing, and we’ve worked with them to provide you with this data.  Over 20+ countries are now supported!

Screenshot 2014-12-15 23.10.39


We are also releasing new extensions for Chrome, Firefox and finally, a real Safari extension!   Our existing extensions are already the best in their class, but we wanted to make them even better.  The new extensions we are releasing will be our best extensions yet.

They are completely native, which means the experience will feel smooth, clean & fast.  Our previous extensions simply loaded up iframes of our website. That wasn’t ideal, because it requires more time for it to load up both our website and the data on every load.  A native extension, means it won’t have to wait for our website to load any more, it’ll simply use our new APIs and pull the data right away.  It’ll be much quicker.

You’re going to love our new extensions.  We’ll be releasing at least one of these new extensions this week and the rest, shortly thereafter.


It’s an exciting month for us.  We’ve been working on this update for over a year.  We’re a small self-funded team that works remotely around the world.  We’re focused on building the best possible products we can, and we can’t wait to share them with you.

If you’re a developer, contact us about our API.  We’ll be releasing our API documentation publicly this month. However, if you contact us, we’ll get you setup sooner!

Check out the new & improved Follow today!


On behalf of Wes, Waldek, Davide & the entire Follow team.

New SEMrush Integration

SEMrush & FollowWe are excited to announce our newest integration with SEMrush. They provide both competitive SEM & SEO data on websites. In Follow you will see several new SEMrush reports under our SEO, SEM, Display & Competitors overview tabs.

As with all of our 3rd party integrations, we only show some of their high-level top datasets.  If you want all of their data, you’ll need to sign up with them directly.  You can sign up for SEMrush by visiting their website.

Why are we adding another SEM, SEO & Display data integration partner when we have two already?  Every company providing competitive advertising data tries their best to get the most accurate data possible.  But because no one gets it directly from the ad networks, no one has 100% accurate data.  No vendor can tell you exactly how much a website is spending to advertise online, or show you with 100% accuracy every ad they are currently running online.  They don’t have to be 100% accurate though.  They just have to give you a good enough understanding of a competitor’s campaign to make use of it.

We show you data from multiple different partners because each of them offer a different view of how your competitors are advertising.   We believe you’ll get a better view of your competitor’s marketing campaigns when viewing their information from several sources.   This also gives you a chance to preview all of their data before you decide to sign up for any of them.

We hope you’ll enjoy our newest integration partner, SEMrush.  We’re excited to join them with the rest of our other great data partners.  Without further ado, here’s what our new integration with SEMrush has to offer! Search Engine Optimization:

  • Google Keywords By Country
      • See how many keywords are ranked in Google’s organic search listings, by country. 
  • Monthly Google US Estimates
        • See the estimated number of monthly US visitors a website receives from Google’s organic search.  Also see how much it would cost to acquire those visitors using the same keywords through Google Adwords.  This is sometimes referred to as “SEO Value”.  (We only have US data for now, we’ll add more in the future.)
  • Top Google US Keywords
    • See the top keywords sending US visitors traffic from Google’s organic search listings.  (We only have US data for now, we’ll add more in the future.)

Screen Shot 2014-02-11 at 1.08.11 AM Screen Shot 2014-02-11 at 1.08.32 AM Screen Shot 2014-02-11 at 1.08.42 AM Search Engine Marketing:

  • Google Keywords By Country
    • Number of paid keywords being used in a website’s SEM campaigns, by country
  • Monthly Google US Estimates
    • See the estimated spend and the number of monthly US visitors a website receives from their Google SEM campaigns. You can also see how many ad creatives they are using to advertise on through the Google AdSense Content Network. (We only have US data for now, we’ll add more in the future.)
  • Top Google US Keywords
      • See the top keywords sending US visitors traffic from a website’s Google Adwords campaigns.  (We only have US data for now, we’ll add more in the future.)

Screen Shot 2014-02-11 at 1.09.28 AM Screen Shot 2014-02-11 at 1.09.33 AM Screen Shot 2014-02-11 at 1.09.40 AM Display Advertising:

  • Top Google Text Ads
    • See a website’s top text ads running on the Google Adsense Content Network.

Screen Shot 2014-02-11 at 1.31.26 AM Competitors:

  • Top Google US SEM Competitors
    • See a website’s top paid search competitors in the US on Google Adwords.
  • Top Google US SEO Competitors
    • See a website’s top organic search competitors in the US on Google’s organic listings.

Screen Shot 2014-02-11 at 1.09.59 AM Screen Shot 2014-02-11 at 1.10.06 AM Want more data from SEMrush?  Sign up for SEMrush.   SEMrush & Follow

Huge Speed Improvements

live-streaming-cdnWe’ve made some huge speed improvements to Follow. There are to many improvements to list here. Our service should load up to 30-40%+ faster for people around the world. If you had issues with Follow being slow before, try it again and you’ll be amazed at how much faster everything is.

You can login to follow by going here: