Let’s dive into: 1) Email marketing expert Heather Morgan — from Salesfolk — dedicates her latest post to analyzing Zenefits’ cold emails, and gives tips to improve their cold email campaigns, 2) Tips on conversion rate optimization from some great Quora threads, 3) A step-by-step guide on how to generate leads with your content, and 4) A list of awesomely kick-ass women doing amazing things in the CRO (conversion rate optimization) space.
